We become aware of what’s happening around us through different communication channels. We have televisions, radios, newspapers, posters, billboards, and print ads. Nowadays, with the advancement in technology, we can now communicate with our computers through the internet. We now have online networks and social media where we can chat and message one another, read news and events.
Aside from these means of communication, the use of digital signage as a method of communication has also significantly increased. This is now used for outdoor advertising, and also used by big companies and institutions for private or public communication.
Digital signage is a communication channel wherein the video or audio messages, graphic images or advertisements are electronically displayed via Plasma, LCD, LED screens or monitors. The communication content is created, uploaded, and managed by using computer software and media players. You can commonly see these in airports, train stations, hotels, restaurants, and shopping malls; however, this is also used in smaller settings. You may need it for a small business presentation or advertisement, school presentation, or events presentation.
What are needed to create digital displays? There are basically five elements that you need.
You may or may not need a server for your digital signage. You can choose to use a closed network where you don’t need to use internet connections, so you can just locally update your communication content using flash drives or USB sticks. Or, you can use an open network where your digital information is updated through the internet. Depending on how many digital display monitors you need or want to use, you can decide to either make use of Ethernet cable connections or wireless connections.
You can choose from different digital displays like LCD, LED, or plasma screens. You can actually make use of projectors also.
You will need your computer to store data and to run the software that you need to create the communication content that will be shown on your digital screens. This is where you do the creation, editing, updating, and uploading of information.
Digital Media Player
You can also use your PC or laptop as a media player but it is better for you to have a media player that was developed also for digital signage. You will need this for content playback. Choose a reliable media player that can play high definition live video and audio, graphics, and also supports RSS, and various web formats.
You can manage your communication content using this software. The software will have almost all your needed template to easily create your communication content and all you need is to input information. The software would usually include the Creator, Scheduler, and Player. The creator allows you to create your lay-out using the available templates. You can add videos, images, text, slideshows, date and time, RSS and Twitter feeds. This is where you can integrate your videos with your graphic lay-out. The Scheduler allows you to manage the playback of your content depending on what specific time of the day it would be displayed and how long.
If you want to create your own digital display, just make sure to have all the needed materials. This should already give you a good start. Make sure to find the best hardware like digital LCD/LED screens, computer and media players, and most importantly, make sure to have reliable and easy to use software. The software plays a very important role in creating an effective communication content. Mediasignpro can offer you the best Mac based digital signage software. The software is full-featured, easy to use at a very affordable price.