With the holiday season fast approaching, marketing heads of companies are gathering up their teams to brainstorm and come up with the perfect holiday giveaway for clients. Of course, besides trying to finalize the gift list for the season, you also have to make sure that whatever you decide to give is not just one-of-a-kind but also functional for your clients and cost-effective for you.
The trick to coming up with the perfect giveaway item is to think not only as a marketer but also as a client. If you were a client, what would you find useful? After all, corporate giveaways are also means to promote your brand. This means that you would be better off giving away items that your clients will regularly use, making consistent brand recall a possibility; it’s like hitting two birds with one stone. The answer to your problem? Custom lanyards.
What are custom lanyards?
A custom lanyard is a strap typically worn around the neck. Lanyards are basically neck straps worn to carry items such as IDs, keycards, cameras or flash drives.
Before lanyards were used to hold and carry IDs and keycards, these were worn by soldiers to keep their weaponry easily accessible.
Why consider custom lanyards as part of your corporate giveaway set?
It is right there in the name- these lanyards are made to be customized. With customizable lanyards, all you have to do is choose a high-quality material, a durable attachment, and a great, relevant design that will effectively reflect your company’s brand. By using these lanyards as corporate giveaways, you are not just giving your clients a useful present, you are also providing your company a chance to be remembered.
Since lanyards can be customized, you can just put about any significant company detail on it. Besides the obvious, such as your company logo, you can also put your slogan, website URL and even contact details on your lanyard giveaway. So if you are looking for a holiday giveaway to hand out to your valued clients, opting for customized lanyards is not only unique but also a wise choice.
Will your clients be happy receiving these custom lanyards?
The answer to that question is a YES. With the right material, your client will surely be more than appreciative receiving your customized lanyards. Remember though, the quality of your lanyard also says a lot about your company’s taste. This means that before you go designing your lanyard, you have to make sure you choose a high-quality material that will not make your clients feel hesitant about using it. After all, you do not want your clients associating you with producing cheap results, right?
The first thing you should decide on is your lanyard’s fabric. There are five fabrics commonly used in lanyard production. Choose between Polyester, Nylon, Tubular, Dye-Sublimated and Woven lanyards, just research about those and see which fabric will fit your needs best.
Besides the lanyard fabric, you also have to take into account your custom lanyard’s attachment. The attachment is what connects the lanyard to the item it will be holding. This makes it an essential part of your lanyard because you do not want your clients holding your custom lanyards accountable for losing their valuable items. There is a wide selection of lanyard attachments you can choose from with bulldog clip and trigger hook being the most commonly used in the market.
Once you are done deciding on which fabric and attachment to use, all you have to do now is come up with a great design that is not only aesthetically-pleasing but also relevant to your brand and business.